- Fairest on Ice (doll assortment)
- Fairest on Ice (webisode)
- Fairest on Ice (webisode)/English transcript
- Fairies
- Fairy's Got Talent
- Fairy Godmother
- Fairy Queen
- Fairy Seamstress
- Fairy Tail Ending
- Fairy Tales
- Fairy Town
- Fairytale World
- Fall Rose
- Farrah Goodfairy
- Farrah Goodfairy's diary
- Farrah Goodfairy/books
- Farrah Goodfairy/cartoon
- Farrah Goodfairy/merchandise
- Faybelle's Choice
- Faybelle's Choice/English transcript
- Faybelle Thorn
- Faybelle Thorn's diary
- Faybelle Thorn/books
- Faybelle Thorn/cartoon
- Faybelle Thorn/merchandise
- Featherly
- Featherly/cartoon
- Featherly/merchandise
- Felecity
- Fiction
- Finbert
- Finding Forever After
- Fish-Footman and Frog Footman
- Fox and Cat
- Foxanne
- Foxanne/cartoon
- Foxanne/merchandise
- Friends Ever After!
- Frog Prince
- Gala
- General Villainy: A Destiny Do-Over Diary
- Genie
- Gepetto
- Getting Fairest
- Gigi Grant
- Giles Grimm
- Giles Grimm/books
- Giles Grimm/cartoon
- Ginger Breadhouse
- Ginger Breadhouse's diary
- Ginger Breadhouse/books
- Ginger Breadhouse/cartoon
- Ginger Breadhouse/merchandise
- Ginger Breadhouse and the Candy Fish Wish: A Little Jelly Story
- Ginger in the BreadHOUSE
- Ginger in the BreadHOUSE/English transcript
- Gingerbreadman
- Glass Slipper Shoe Store
- Gold
- Goldilocks
- Goldilocks and the Three Bears
- Good-Enough Charming
- Good King
- Goose Girl
- Goose that Laid the Golden Eggs
- Grandma
- Grandpa Auspicious
- Grant George
- Grizz
- Guru Productions
- Gus Crumb
- Gus Crumb/books
- Gus Crumb/cartoon
- Hagatha
- Hairstyling Holly
- Hansel and Gretel
- Hansel and Gretel (characters)
- Harelow
- Harelow/cartoon
- Harelow/merchandise
- Hat-Tastic Party
- Hat-Tastic Tea Party
- Haviland Stillwell
- Heart Struck (webisode)
- Heart Struck (webisode)/English transcript
- Heartstruck
- Heartstruck (doll assortment)
- Heather Alexander
- Helga Crumb
- Helga Crumb/books
- Helga Crumb/cartoon
- Here Comes Cupid
- Here Comes Cupid/English transcript
- Heritage Hall
- Hero Training: A Destiny Do-Over Diary
- Herowing
- Hocus Latte
- Holly O'Hair
- Holly O'Hair's Dragon Games diary
- Holly O'Hair's diary
- Holly O'Hair/books
- Holly O'Hair/cartoon
- Holly O'Hair/merchandise
- Hood Hollow
- Hopper Croakington II
- Hopper Croakington II/books
- Hopper Croakington II/cartoon
- Hopper Croakington II and the Princely Present: A Little Drake Story
- Hopper Croakington ll
- Humphrey Dumpty
- Humphrey Dumpty/books
- Humphrey Dumpty/cartoon
- Humpty Dumpty
- Hunter Huntsman
- Hunter Huntsman's Story
- Hunter Huntsman's diary
- Hunter Huntsman/books
- Hunter Huntsman/cartoon
- Hunter Huntsman/merchandise
- Huntsman
- Ignoble
- Issle Widget
- Jabberwock
- Jack B. Nimble
- Jack Be Nimble (nursery rhyme)
- Jack Beanstalk
- Jack Horner
- Jack and Jill
- Jack and the Beanstalk
- Jackie Frost
- Jackie Frost/cartoon
- Jamieson Price
- Jason Buff
- Jelly
- Jillian Beanstalk
- Jillian Beanstalk's card diary
- Jillian Beanstalk/cartoon
- Jillian Beanstalk/merchandise
- Jinx
- Joe Sanfelipo
- Joker Card
- Jonquil Goode
- Jordyn Kane
- Josey Montana McCoy
- Julie Maddalena Kliewer
- July 17, 2013 - Ever After High Launch Presentation
- June 6, 2013 - Publishers Weekly
- Just Sweet
- Just Sweet (doll assortment)
- Just Sweet (webisode)
- Just Sweet (webisode)/English transcript
- Justice
- Justice merchandise
- Justine Dancer
- Justine Dancer's diary
- Justine Dancer/books
- Justine Dancer/cartoon
- Justine Dancer/merchandise
- Karen Strassman
- Kate Higgins
- Keeley Bumford
- King Benedict
- King Charming
- King Cole
- King Philip
- Kiss and Spell
- Kitty's Curious Tale
- Kitty's Curious Tale/English transcript
- Kitty Cheshire
- Kitty Cheshire's Story
- Kitty Cheshire's diary
- Kitty Cheshire/books
- Kitty Cheshire/cartoon
- Kitty Cheshire/merchandise
- Lance Charming
- Laura Bailey
- Legacy Day
- Legacy Day: A Tale of Two Tales
- Legacy Day: A Tale of Two Tales/English transcript
- Legend
- Leigh Dragoon
- Lex Lang
- Lilly-Bo Peep
- Lilly-Bo Peep/cartoon
- Lindsay Ames
- Lion and Unicorn
- Lisa Shea
- Little, Brown and Company
- Little-Bo Peep
- Little Bo Peep (nursery rhyme)
- Little Red Riding Hood
- Live Your Dream
- Lizzie's map book
- Lizzie Heart's Fairytale First Date
- Lizzie Heart's Fairytale First Date/English transcript
- Lizzie Hearts
- Lizzie Hearts's Story
- Lizzie Hearts's diary
- Lizzie Hearts/books
- Lizzie Hearts/cartoon
- Lizzie Hearts/merchandise
- Lizzie Hearts and the Hedgehog's Hexcellent Adventure: A Little Shuffle Story
- Lizzie Shuffles the Deck
- Lizzie Shuffles the Deck/English transcript
- Lucy Vallely
- Mad Hatter
- Maddie's Hat-Tastic Party
- Maddie's Hat-Tastic Party/English transcript
- Maddie-in-Chief
- Maddie-in-Chief/English transcript
- Madeline Hatter
- Madeline Hatter's Story
- Madeline Hatter's diary
- Madeline Hatter/books
- Madeline Hatter/cartoon
- Madeline Hatter/merchandise
- Magic
- Magic Arrow
- Magic Mirror
- Maid Marian
- Malcolm Danare
- Marc Graue
- March Hare
- Marian Hood
- Marieve Herington
- Marsh King
- Mattel
- Meeshell Comes Out Of Her Shell
- Meeshell Mermaid
- Meeshell Mermaid's card diary
- Meeshell Mermaid/books
- Meeshell Mermaid/cartoon
- Meeshell Mermaid/merchandise
- Melia Mariano
- Melody Piper
- Melody Piper's diary
- Melody Piper/books
- Melody Piper/cartoon
- Melody Piper/merchandise
- Merchandise
- Merpeople
- Merry Men
- Midnight
- Milton Grimm
- Milton Grimm/books
- Milton Grimm/cartoon
- Mira Shards
- Mira Shards's diary
- Mira Shards/cartoon
- Mira Shards/merchandise
- MirrorNet Down
- MirrorNet Down/English transcript
- MirrorPad (item)
- MirrorPhone (item)
- Mirror Beach
- Mirror Beach (doll assortment)
- Mirror Beach (location)
- Mirror Blogs
- Mirror Realm
- Misc.
- Miscellaneous Merchandise
- Miss Muffet
- Mister Spider
- Mocky
- Momma Bear
- Monster High
- Monster High (franchise)
- Monster High (location)
- Mood roses
- Moonlight Mystery
- Moonlight Mystery/English transcript
- Mother Goose
- Mother Hubbard
- Mousetro
- Mr. Cottonhorn
- Mr. Grimm
- Mr. Pop and Mr. Weasel
- Mrs. Watersprite
- Multi-hex theater
- Music video
- Narration School
- Narrators
- Nathan Nutcracker
- Neverland
- Nevermore
- Next Top Villain
- Nightshade
- Nina Thumbell
- Nina Thumbell's card diary
- Nina Thumbell/books
- Nina Thumbell/cartoon
- Nina Thumbell/merchandise
- Nona
- Northwind/Cartoon
- November 13, 2012 - Mattel Analyst Meeting
- Nutcracker Prince
- O'Hair's Split Ends
- O'Hair's Split Ends/English transcript
- Objects
- Old Mother Hubbard (nursery rhyme)
- Once Upon A Pet: A Collection of Little Pet Stories
- Once Upon Times
- Once Upon a Table
- Once Upon a Table/English transcript
- Once Upon a Time
- Once Upon a Twist (book series)
- Ooglot
- P-Hawk
- Party City
- Party City merchandise
- Paula Rhodes
- Pear
- Perdita Finn
- Pesky
- Peter Pumpkin-Eater and Penelope Pumpkin-Eater
- Philia
- Pie
- Pied Piper
- Pied Piper/cartoon
- Pinocchio
- Piping Hot Beats
- Pirouette
- Playsets
- Playsets/2013
- Playsets/2014
- Playsets/2015
- Playsets/2016
- Playsets/2017
- Poppa Bear
- Poppy O'Hair
- Poppy O'Hair's Dragon Games diary
- Poppy O'Hair's diary
- Poppy O'Hair/books
- Poppy O'Hair/cartoon
- Poppy O'Hair/merchandise
- Poppy the Roybel
- Poppy the Roybel/English transcript
- Power Princess Shining Bright
- Powerful Princess Tribe
- Preliminary name
- Press coverage archive
- Prince
- Prince of Scales
- Princess Friend
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